VALUE !

What defines VALUE?

In your terms,,,, what defines VALUE? 

Please, read on and consider if and how your perception of 'value' is synergetic with the MADDEL value structure.

MADDEL acknowledges that there exists three levels of value. 'Ordinary',,,, 'Good' ,,,, and 'Great.

MADDEL settles for nothing less than 'great'.

In developing and bringing our offer to the Aid Industry, MADDEL's purpose continues to adapt to the various complexities of Humanitarian enterprise.

 . . .. To this purpose, we have recognized something we need to do.

We need to defy imagination...

We need to bring about change in the Aid Industry’s perception of value per se.

What is good value and how is it identified?

Can a tent be good value?

A tent can only ever be,,, a tent. A textile draped over a metal frame,,, is still a tent.

A tent or a tarpaulin will, at best, deliver 12 months field service life. Is that good value? Rarely, if ever, are residents in a refugee camp, back in permanent housing inside 12 months.

It is not uncommon for them to be in a camp environment for up to five years.

The quality of textile used in the manufacture of the cheap emergency response tent, will not endure being subjected to a high wind load.

Any form of tent cannot deliver effective security, privacy, insulation, or transformability (the ability to be transformed into permanent housing)

A community of tents usually declines into a community of something resembling an ocean of fabric in varying stages of decline and disrepair.
The photograph below gives evidence to that. This deteriorating standard of living gives birth to despair and hopelessness.
 

Where hopelessness is present,,, the propensity to rebuild is absent. I have read,,, 'a man must stop starving before he can start thinking'. A man starved of hope has a tendency not to start thinking of ways to rebuild.

We are speaking of value. Not simply value for money. We are speaking of the value of the human spirit.

It is the opinion of MADDEL that the Aid Industry may well be as much a victim of circumstance as is the calamity survivor. The Agencies have been forced and continue to be forced, through decades of battling to get the maximum number of people sheltered for the least initial capital outlay, into handing out low quality tents and tarps through which they unsuccessfully try to deliver a longer term solution. This has become the painful norm.

I have listened to very senior staff in major Aid Agencies say,
                                                                  " I don't want tents. I am sick of tents. Provide me with something other than tents"

MADDEL took on that request. That challenge. We have assembled a range of solid wall flat pack shelters that, in their raw state, , ,,    will deliver a five year field service life . Over-clad them in the process of transforming them to permanent houses and the MADDEL "liner" will last 20+ years.

Now, let's speak of value, shall we?

Value for whom?

Value for everyone in the loop. The Aid Agencies and the calamity survivor. 

If the Aid Agency replaces a tent every year for three years they will have outlaid the same amount of money on product as they would for a MADDEL unit. The differentiating point is that at the end of the life of the third tent, there is no asset. There is only environment clogging materials.

 With the MADDEL unit, the logistical cost is a once off cost and there is no trauma cost to the shelter occupant. From the moment the MADDEL unit is erected it becomes a sustainable asset.

The value for the calamity survivor begins with the sense of achievement and therefore hope he gets when he has erected his solid wall, transformable (and relocatable, it necessary) MADDEL. The value for him continues to increase as he ultimately over-clads the structure with locally available materials and in so doing stamps his own personality on his house.

  The value There

There are three categories of VALUE. Which one would you prefer to receive? Indeed, which one would you like to be involved in delivering?

“Ordinary value”  ...places the emphasis  on quantity with virtually no discernable concern for quality or for the all round real terms performance of the goods supplied, . The performance tends to be a poor secondary.

“Good Value”  ...also focuses on quantity though with some consideration for the performance of the goods. The ‘bang for the buck’. Quantity still rules over quality and with no medium term plan for the return for the dollar outlaid. There is no asset delivered and the sum becomes $/m² of covered space.

Great Value” ...delivers the whole load with focus on performing quality first; extended adaption of the product’s in field service; and above all, what the offer contributes to the sustainable living development of the occupant. The 'asset' element.  In Short: the question must be, does the shelter enhance or diminish the likelihood of hope being generated when the calamity survivor moves in? 

MADDEL  delivers “Great Value”

That's where MADDEL places the emphasis on value. That's what we think,,,, What do you think?

Please,,,, contact us or blog us and let's compare notes.

Alan McGaw

Founder and Chairman

MADDEL International Pty. Ltd.

The extent of MADDEL's service is broad. A primary strength is to listen, to hear and to innovate.